How to use ChatGPT to help you with your Christmas shopping

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As we approach the holidays, artificial intelligence is taking center stage. Whether this is a blessing or a curse – well, it depends on how the growing technology is used.

On the one hand, Coca-Cola is facing massive backlash after using generative AI to reimagine its beloved 1995 “Holidays Are Coming” campaign. On the other hand, some proponents of AI say the same tool could reduce the stress of one of the biggest tasks of the holidays: shopping for gifts.

John Licato, computer engineering associate professor and AI researcher University of South FloridaRecommends using AI to help you choose the perfect gift for friends or family.

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“You can improve the AI’s suggestions by providing feedback, helping it become more accurate in offering thoughtful, customized gift ideas,” Licato said in a. News release.

recent Data from Adobe suggests that many online shoppers are already asking AI to help them choose products. AI referrals to retail sites increase eightfold from 2023; The software firm expects the trend to pick up even more this holiday season.

Actually, A Recent surveys Debt.com found that 65% of shoppers said they were willing to spend more than usual on a gift if AI gave them an ideal recommendation.

How to use AI to buy Christmas gifts

By now, most people are used to using Google to do a basic product search, possibly selecting “best” and then searching for any type of product they’re looking for. In milliseconds, Google generates pages and pages of results, usually topped by several sponsored products.

But AI works a little differently. And not all AI chatbots are created equal. Licato recommends using reputable ones like ChatGPT and Claude, which use advanced language-learning models that are trained with lots of data and have real-time access to the Internet.

Many retailers now have their own on-site AI chatbots. Take Rufus, Amazon’s shopping-assistant chatbot, for example. Rufus can help you search for products… but only on Amazon.com.

In some cases, these retailer-driven AI tools may not be as advanced as ChatGPT, or may have different goals such as selling your products offered on the Site.

Once you’ve decided which AI tool you want to use, tell it a little about your shopping goals and budget.

According to RetailWire Holiday shopping forecastA big advantage of using a tool like ChatGPT over a regular search engine is that the AI uses natural language, not just a few keywords. You can describe at length what you’re looking for — even if you don’t know exactly what it is yet. You can also give the chatbot more information about the person you’re shopping for.

Basic facts like their interests, relationship with you, hobbies and more can go a long way in getting tailored gift ideas (though Licato suggests using only publicly available information about the person. (if you have privacy concerns).

After you’ve homed in on the item you want, you can get even more specific recommendations. The chatbot can also help you compare prices across retailers if it is connected to live search engines. Just make sure the price is right. Licato recommends asking the chatbot to provide a link directly to the site so you can double check.

Once you’ve got the perfect gift, all that’s left to decide is whether to let the recipient know that ChatGPT came up with the idea.

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