German automobile maker Mercedes-Benz India on Thursday said it plans to introduce eight new products in CY2025. “The roadmap to 2025 is clear. We will focus on our product portfolio… and expand our luxury touch points across India,” says Santosh Iyer, MD, Mercedes-Benz India.
Among the eight new launches, the company will launch its much-anticipated model AMG GLE 53 Coupe by the second quarter of 2025. The German automobile manufacturer plans to invest Rs 450 crore in India over the next three years. As part of its expansion plan, the company will have 20 new touchpoints by the end of 2025. Of these, 18 are being upgraded in the first quarter of 2025.
In 2024, the company recorded its highest ever sales in the domestic market, with 19,565 units sold, representing a year-on-year growth of 12.4%. “It’s really a historic moment because we always had the best quarter. All four quarters were really strong,” says Iyer.
According to Iyer, both the luxury car market as well Mercedes-Benz India to grow by 9% in calendar year 2024. “When you look at the second half of the year, it wasn’t as strong. The market grew by 3% we grew by 16%,” said Iyer. He also said that one out of every two German luxury cars sold in India is a Mercedes-Benz.
“The strong growth in H2 was made possible by the long-wheelbase E-Class, a new launch in our electric car portfolio,” says Iyer. The EV share of Mercedes-Benz India’s overall car portfolio has crossed 6%, representing a 94% year-on-year growth in penetration.
In 2024, Mercedes-Benz India’s biggest growth came in the top-end vehicles category. According to Iyer, one out of every four Mercedes-Benz cars sold in India was a top-end vehicle. The company has seen 30% year-on-year growth in this segment. “This in many ways represents and reflects the growing maturity of the luxury car market in India,” said Iyer.
Notably, the company has also launched its much-anticipated electric G wagon G580 in Edition One specification at Rs 3 crore. Delivery will take place between October and December this year.
