Dollar General NYSE: D.G And GitLab NASDAQ: GTLB operate in different industries but offer similar value while trading near long-term lows. Both have the potential to reverse course and trend higher in 2025, but only one is a good buy for investors today. The other faces a number of headwinds that will take several quarters, if not longer, to abate. Here’s a look at one stock to buy and one to sell before the end of the year.
Dollar General: Deep discounts are coming
Dollar General today

(Upto 04:10 PM)
- 52-week range
- $72.12
▼
$168.07
- Dividend yield
- 2.89%
- P/E ratio
- 12.67
- Price target
- $98.27
Dollar General and other ultra-low-cost brands appear perfectly positioned in an inflationary world but struggle to accelerate growth. Not only are stores beset with company-specific issues, but disorganization, clutter, and staffing issues also play a role. If you go there, it’s hard to know what’s for sale with all the clutter, and no one wants to buy unknowingly discarded items.
The takeaway for investors is that the dollar is general Growing your business In 2024 but failed to continue Retail industry Leaders like Wal-Mart and TJX Companies are participating. In 2024, consumers are looking for value and quality, which should be improved across most Dollar General product categories, not to mention convenience, which Walmart is happy to provide. Dollar General’s first-half highlights include underperforming consensus targets and industry peers and declining guidance.
As interest rates fall, business conditions Can improveBut it will take several quarters before the full impact of the 75 bps cut works its way through the economy. The best-case scenario is that the company gains traction with staffing and inventory management, which is unlikely to experience persistent shortages. Labor data has cooled since the peaks but shows healthy labor market conditions and enough job supply to keep talented people employed in better places.
The Consensus sentiment of analysts Dollar General expects a quick recovery, rates it as a hold. MarketBeat’s reported consensus price target is believed to be 30% above for the market, but it is trending downward and touching new lows in early December 2024. The low-end range is in the low-$70s, consistent with recent lower, but solid support. is yet to be seen. The critical target is near $68.50 and may be reached soon.
GitLab Inc., a leader for the second wave of AI
GitLab today

(as of 12/6/2024 ET)
- 52-week range
- $40.72
▼
$78.53
- Price target
- $74.56
GitLab’s stock price experienced a boom-and-bust with AI as it positioned itself well, but not for the first wave. The first wave is building infrastructure and training models, which is helping GitLab today, but less so than others because GitLab is not an infrastructure stock. It’s a DevSecOps platform, and, in the words of a respected LLM developer, you can’t do it without GitLab. GitLab’s AI-enhanced tools connect, secure and support developers globally, allowing collaborative software development in real time. This is important because the second wave of AI is a flurry of AI applications, and many will be developed using GitLab’s tools.
Results in 2024 are good The company maintained growth in the 30% range, beat consensus estimates, and is turning a profit. Growth is driven by increasing subscriber base, growth in large subscribers, and deepening service penetration. The company reports approximately 10% year-over-year customer growth, 33% for its largest customer group, and a net retention rate of 126%. The outlook for the next financial year is for revenue to grow at a mid-20% pace and another significant margin improvement. Earnings are expected to rise 40%, and both estimates are likely lower.
The Analyst trends GitLab is very smart for the market. MarketBeat reports increasing coverage, improving sentiment, and a rising stock price target, which combine to create a strong tailwind. Coverage ranged from 65% to 25 analysts; They have increased sentiment from hold to buy over the past 12 months, and price target a Multi-year high Will be set soon. The consensus in early December is just above $67, below the top of the trading range, but the correction trend is rapid and moves to the higher end. The high-end range is $80, enough for a three-year high. The technical outlook suggests that the stock could continue to rise by another $50 in that scenario.
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