Tesla is announcing the Cybertruck as “America’s best-selling electric pickup truck in 2024.” And yet for the first time, the company is offering up to $2,600 off the low-poly truck, signaling that The demand may not be strong enough As Tesla would like you to think.
There are discounts that appear on Company inventory webpageThere are up to $1,600 for brand new CyberTrucks and up to $2,600 for slightly used demo versions of the truck. The price reduction you see will depend on how you configure your CyberTruck.
The discounts come as the electric vehicle market is suddenly flooded with offerings from established players like Chevy and Hyundai to upstarts like Rivian and Lucid. People shopping for an electric truck in particular have plenty of options, including the Ford F-150 Lightning, Chevy Silverado EV, GMC Hummer and Sierra EVs, and the Rivian R1T.
But according to Tesla, Cybertruck is selling all those options. How do we know? You’ll have to take their word for it, because Tesla doesn’t break out sales numbers for the Cybertruck — instead lumping it in with its “other models,” like the Model S, Model X, and Tesla Semi. . has been noted by electricThat’s the opposite of how Ford reports its sales numbers.
for example, Ford said It sold 33,510 F-150 Lightnings in 2024. And Tesla sold an estimated 40,000 Cybertrucks, which would support its claim to be the best-selling electric truck in America. But again, these are just guesses.
The discount certainly adds a wrinkle to Tesla’s claim. Prices fall when a manufacturer has too many cars to sell. And because Tesla bypasses the traditional dealership model to sell vehicles directly to customers, the rebates come directly from the company.
After Appearing on the company’s inventory page Late last year, the Foundation Series Cybertrucks were recently discontinued. And earlier this month, Tesla told factory workers working on the Cybertruck line to stay home for three days. Accordingly Business insider. It looks like demand is starting to weaken – a phenomenon experienced by almost every automaker selling EVs. After selling cars to all the early adopters, companies are struggling to push their products to more price-conscious, mass-market buyers.
All this evidence points to weak demand for CyberTruck. The EV certainly has its fans, but polarizing designs, as well Tesla CEO Elon Musk’s hard-right politicshas also been a factor in the truck’s declining appeal.
And with EV incentives likely to disappear under Donald Trump, and tariffs expected to hit the auto industry, CyberTruck looks like it’s in for an even tougher 2025.
